"Reach" refers to the unique number of people who saw your content, indicating the breadth of your audience. In contrast, "impressions" represent the total number of times your content was displayed, regardless of whether the same person saw it multiple times. For instance, if one person sees your ad five times, your reach is one, but you accrue five impressions. Therefore, reach measures how many individual eyes your content reached, while impressions quantify the overall visibility or exposure. This distinction is crucial for understanding audience engagement and campaign performance, with reach focusing on unique audience size and impressions on overall exposure count. More details: https://seaforum.aqualogo.ru/go/?https://infoguide.com.ua